Aston Martin x Hogan
Collaborations between lifestyle and fashion brands are very much representative of the desire to have items that work simultaneously into our stylistic lives but also our living environment. Today’s engagement centric sphere has shown that there is an ever increasingly blurred line to these previously divided environments.
With that, the partnership with Aston Martin and Hogan is one that focuses on those ideals. Using the characteristics of Aston Martin’s automobiles, the new sneaker demonstrates a slim silhouette that takes cues from Aston’s interior stitching. The shoe based on Hogan’s ‘Olympia’ fit utilises nylon mesh alongside fine leather gradients.
“Working with creative teams outside of the automotive industry helps to broaden our designers’ minds, and this is always a positive experience for both myself and my team at Gaydon”
~ Marek Reichman, EVP & CCO, Aston Martin.
Although destined to be quite formal, the shoe offers an urban feeling that is synonymous with high end sneakers. Utilising the extensive craftsmanship that has been at the centre of both Hogan and Aston Martin, the limited run will be surely challenge perceptions from many onlookers.